ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

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Metrics Acquisition Revenue .Net 120

Startup Professionals Musings

JANUARY 6, 2021

It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales.

Technical Review 400

Technical Review Technical Cofounder Advisory Board Cofounder 400

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.

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Technical Review Merger Software Review Acquisition 329

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Acquisition eCommerce Customer Churn Rate 129

Both Sides of the Table

SEPTEMBER 15, 2022

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

Technical Review 416

Technical Review Pre-Money Valuation San Francisco Valuation 416

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

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Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. In the investment community, these leadership elements are often called “goodwill.”

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. In the investment community, these leadership elements are often called “goodwill.”

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”.

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Balance Sheet Vertical Acquisition Revenue 242

Startup Professionals Musings

AUGUST 13, 2022

But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Raising capital isn’t the be-all and end-all of startup success. Raising capital is a necessary step, and survival time without it grows short, or interminably long.

Las Vegas 309

Las Vegas Silicon Valley Arizona Montana 309

Both Sides of the Table

JULY 17, 2018

." Revenue doesn't pay your bills, GM does  —  @msuster 2/ Founders obsess with revenue as a vanity metric. Payback periods on customer acquisition way more important to you in the near-term. Some even grow "bad" revenue just to show growth. Ultimately it matters a great deal.

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Founder Dilution Software Review Later Stage 242

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. The best acquisition is about getting the right message, in front of the right people, at the right time.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?"

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Startup Professionals Musings

DECEMBER 7, 2013

But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Raising capital isn’t the be all and end all of startup success. Raising capital is a necessary step, and survival time without it grows short, or interminably long.

Silicon Valley 256

Silicon Valley Las Vegas Phoenix Montana 256

Startup Professionals Musings

AUGUST 7, 2020

It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Attract, train, and reward only the best leaders.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? Raise too soon and likely take on more dilution, wait and get valuation up (as our metrics continue to rise) but then run to a point where you have a lower cash balance and place more risks on the business. How profitable is my product or service?

Operations 286

Operations New York City Technical Review Startup 286

Startup Professionals Musings

NOVEMBER 9, 2019

But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Raising capital isn’t the be-all and end-all of startup success. Raising capital is a necessary step, and survival time without it grows short, or interminably long.

Las Vegas 243

Las Vegas Silicon Valley Arizona Montana 243

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

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Advisory Board Technical Review Metrics Business Model 199

Both Sides of the Table

OCTOBER 6, 2010

That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique. So NEVER talk about early exits, quick flips, tuck-in acquisitions, previous interest shown by acquirers, etc.,

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Early Stage Startup Venture Capital Seed Stage 360

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 92

Channel Acquisition Framework B2B 92

Both Sides of the Table

FEBRUARY 27, 2019

Often board members themselves don’t do the work to say “what metrics would we like to see.” Any great board member should tell you, “please don’t create any performance metrics or materials that analyze the business that you’re not already creating for your own management’s use.” Sometimes they don’t even know.

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Stock Options Metrics Stock Valuation 226

Steve Blank

OCTOBER 15, 2020

Changing Acquisition. We need pockets of marketplace-type behavior where actual systems are competed out based on outcome-oriented metrics. Then write requirements to what we think it’s going to look like and then throw a lot of money at industry to deliver that future on very long timelines. And we buy new things more regularly.

Technical Review 399

Technical Review Artificial Inteligence Technology United States 399

Steve Blank

MAY 29, 2011

Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team.

Technical Cofounder 335

Technical Cofounder Early Stage Startup Silicon Valley 335

The Startup Magazine

FEBRUARY 11, 2022

With over three decades of experience in private equity investments, acquisitions and mergers, Mark Hauser has developed a keen ability to recognize trends and do his due diligence. In tandem with these efforts toward organic growth, they will also explore opportunities for inorganic growth through acquisitions.

Private Equity 164

Private Equity Equity Technical Review Software Review 164

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable.

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

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Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. They compete on features, price and execution.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

View from Seed

DECEMBER 4, 2019

At the time, I spent most of my time describing the metrics themselves and how VCs and their LPs evaluate performance based on these measurements. If you aren’t familiar with these metrics, I recommend reading the original post to get a sense of the numbers that I’ll be reviewing here. So, is this good or bad?

LP 256

LP IRR Distribution Portfolio 256

Steve Blank

OCTOBER 24, 2017

While 20th century metrics were revenue and profit, today it’s common for companies to get acquired for their user base. Facebook’s ~$20 billion acquisition of WhatsApp, a 5-year-old startup that had $10 million in revenue, made no sense until you realized that Facebook was paying to acquire 300 million new users.).

Founder 281

Founder Technical Review CTO Hire IPO 281

Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? 5 Metrics-Focused Tips for Small Business: How to Achieve Meaningful Marketing Goals 1.

Metrics 76

Metrics Small Business Software Review Green 76

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Acquisition. Image source. This stage answers the question: “How do our customers find us?”.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

MARCH 19, 2015

Alberto Savoia: Pretotyping consists of a set of techniques and metrics to help you make sure that you are building “The Right It” before you build “It” right — where “It” represents your new product, service, company, etc. The right metrics are key to identifying The Right It.

Product 120

Product Technical Review Marketing Lean 120

ConversionXL

JUNE 16, 2022

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. These can be tied to metrics (e.g., Measurement. Conclusion.

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Campaign CTO Marketing Social Media 149