ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Acquisition – Getting Visitors At Top Of The Funnel.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Competition (who comes up first consistently, ppc and organic). You'll take your company from bad to good in terms of acquisition-savvy, or from good to great. #4.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Here is a simple example: You are the Acquisition manager for a company called Omniture. If they are like every other company that obsesses with PPC and Yahoo! The Problem: Unfortunately.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Four marketing funnel KPIs to track.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JULY 29, 2020

Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. Internal PPC traffic is less influential than it once was. Once it happens, however, the importance of traffic generated via Amazon’s PPC campaigns falls off in terms of search visibility.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? It is not possible to force people down that path!

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. That's sucking.) That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JULY 29, 2014

If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you. Gain More Power Over Your PPC Spend with AdWords Data. Everyone should sign up for and connect Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

JULY 8, 2020

If you want examples of good PPC ad copy (with explanations), check out this article. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. For example, say you sell PPC software and you want to reach decision-makers. Your display URL will show as “domain.com/teeth/whitening.” Mobile URL.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

JUNE 2, 2022

For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). So, think in this order: Define your business objectives. Define your website goals. Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

JULY 1, 2008

You now understand what online activity you are doing in terms of acquisition that is driving the kind of people to your site who are displaying a strong intent to visit your stores. Happy birthday! #2: 2: Use unique 800 (toll free) numbers on the website. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Hearpreneur

JULY 20, 2018

NorthSide Metrics is a digital marketing agency based in the Chicagoland area. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.

Naming 90

Naming OTC Entrepreneur PPC 90

ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? You know all about vanity metrics , and how you shouldn’t be obsessed with them. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. CRO and SEO: The Perfect Couple? There shouldn’t be a conflict.

SEO 48

SEO Technical Review Algorithm Software Review 48

The Startup Magazine

SEPTEMBER 25, 2024

Whether you’re tracking website traffic, social media engagement, or PPC campaign success, knowing how to interpret and leverage the data is key to making informed decisions that maximize ROI. Startups, in particular, need to focus on metrics that drive customer acquisition and brand visibility.

Marketing 158

Marketing Social Media Metrics Retention 158

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. Will this cohort help me improve that metric?”. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

NOVEMBER 10, 2020

Other bidding methods: Which metric is most appropriate to focus on for this run? Cost-per-click, cost-per-mile, cost-per-acquisition, etc.). The quality insights you gain from AB testing Facebook ads show you what ads perform the strongest and what will get you the best cost per acquisition (for conversions and clicks).

Utah 246

Utah Campaign Audience PPC 246

ConversionXL

AUGUST 11, 2021

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. If all the pages got sponsored I’d stand to make $60,000.”. Source ).

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Audience Social Media Email Ruby 139

ConversionXL

JULY 11, 2016

Build acquisition into your product (LinkedIn, TransferWise). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

The Startup Magazine

SEPTEMBER 12, 2023

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should hire the best SEO Company for better search engine optimisation.

Channel 158

Channel Social Media Marketing PPC 158

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Before you start your high velocity testing program, chart your quality based on the metrics above.

Framework 48

Framework Programming Metrics Engineer 48

Version One Ventures

DECEMBER 6, 2012

inbound marketing, PPC, etc.) However, managing an inside sales team is tough and you need a well-oiled machine in order to get customer acquisition costs inline with other marketing channels. After all, other marketing channels often either hit a ceiling (i.e. or simply aren’t efficient enough (i.e. all offline marketing activities).

Sales 142

Sales Management HTML PPC 142

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. 5 : Understand exactly what the acquisition strategy of your website / company is. Then promptly forget about it.)

Analytics 115

Analytics Conversion PPC Metrics 115

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available. That should provide any business with a solid shot at connecting with their market.

Social Media 51

Social Media Marketing Analytics Audience 51

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available. That should provide any business with a solid shot at connecting with their market.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. Why machine learning for retargeting?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. Advertisers have been reporting good results in terms of targeted conversions, but also in terms of social metrics such as increased followers and influencer scores. photo credit: alles-schlumpf via photopin cc.

Advertising 78

Advertising PPC Social Media B2B 78

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Customer Acquisition Cost. Well the answer is pretty simple: turn to math and leverage technology.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

MAY 14, 2019

There are even PPC strategies for account-based marketing.). Monitor the right performance metrics. Monitor the right performance metrics. You can view these metrics by clicking on the “Videos” section within your Google Ads account. Note: This metric is relevant only for skippable ads. Use a strong call to action.

Campaign 133

Campaign Audience Channel Metrics 133

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 142

Analytics Web Metrics DC 142

Duct Tape Marketing

OCTOBER 12, 2015

Top 4 Content Marketing Metrics written by Alex Boyer read more at Duct Tape Marketing. There are a handful of metrics you can use to get an idea about whether or not your content marketing strategy is working. Here are the top 4 content marketing metrics to follow. These are the folks you draw in without any PPC advertising.

Metrics 28

Metrics PPC Marketing Analytics 28

ConversionXL

MARCH 14, 2017

After conducting more than 2,000 AdWords audits, Disruptive Advertising found that only 12% of their PPC keywords produce 100% conversions. Attract the wrong audience, and it’s a vanity metric, but worse, because it paints a false image of success. ” Choose Appropriate Acquisition Channels and Tactics. Conclusion.

Matching 99

Matching Conversion Audience Analytics 99

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 164

Framework Marketing Metrics Audience 164