Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
Occam's Razor
MAY 19, 2014
But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.
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