Startup Professionals Musings

DECEMBER 17, 2013

Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image go up.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Startup Professionals Musings

DECEMBER 1, 2014

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. Measuring customer acquisition is clearly not enough because not all customers stick around.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

JANUARY 11, 2014

I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition. Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

NOVEMBER 17, 2021

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

MARCH 12, 2013

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 246

Analytics Retention Startup Social Media 246

VC Cafe

NOVEMBER 2, 2019

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” They got a bigger office space so their employees would feel comfortable and they could improve employee retention. Let’s look at years 3-5 of the two companies.

Startup 418

Startup Revenue Technical Review Flash 418

Both Sides of the Table

SEPTEMBER 19, 2011

Equally, the streaming business has got to accelerate content acquisition, focus on customer retention, improve streaming technologies to make it better for users / worse for competitors, and they’ve got to continually improve the UI.

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. Growth is all about customer acquisition – the process of attracting new people to the brand. . Every startup entrepreneur wants to see their company grow. Or is it? .

Startup 127

Startup Retention Acquisition Agile 127

Startup Professionals Musings

FEBRUARY 6, 2019

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 177

Analytics Retention Social Media Campaign 177

ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

FEBRUARY 3, 2022

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

APRIL 14, 2020

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. A common misconception is that companies should prioritize customer acquisition over customer retention. CX is an integral part of the wider Customer Relationship Management (CRM) concept.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

MAY 30, 2017

Savvy freelancers and some tricky IT companies are happy to promise the moon and provide such a client with a quote he/she wants to get.

Developer 178

Developer Small Business Estonia Ukraine 178

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

VC Cafe

JULY 21, 2022

billion is attributed to the pending Microsoft acquisition of Activision Blizzard Besides Activision Blizzard, the big deals included Take-Two’s purchase of Zynga, Sony’s acquisition of Bungie, and the ESL and FaceIt acquisition by Savvy Games Group Mobile was the most active segment with 47 deals.

Forecast 190

Forecast IP Mobile Acquisition 190

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Customer acquisition cost (CAC).

Metrics 120

Metrics Acquisition Revenue .Net 120

YoungUpstarts

JANUARY 7, 2018

Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high. CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. The truth is, pricing usually isn’t the issue.

Customer 173

Customer Technical Review Retention Acquisition 173

The Startup Magazine

MAY 31, 2022

Outsourcing talent acquisition efforts to external service providers like SOURCEitHR Payroll & HR Outsourcing Partner In UAE makes sense because executing all of these processes in-house can divert attention away from your key expertise. To improve staff retention, you should periodically update both according to industry norms.

United States 158

United States Salary UAE Hiring 158

ConversionXL

AUGUST 13, 2019

Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Retention rate.

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. for three months, for a retention after three months of (0.85) 3 = 0.61. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

APRIL 1, 2020

How can you shift focus to customer retention versus acquisition? What are your “lifeboat choices” – what layoffs to make, renegotiate payables, rents, leases, how to trade off cash management versus revenue growth? Your CFO now becomes the head of cash management.

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

SEPTEMBER 3, 2021

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. A positive and engaging experience to improve retention is just as important as downloads or conversions (if not more).

Metadata 121

Metadata Technical Review Retention Metrics 121

Gust

DECEMBER 27, 2012

You should know every metric regarding customer acquisition, conversion and retention. It sounds obvious, but the majority of entrepreneurs who pitch me have obviously never thought through many of the major issues surrounding their companies. You should know EVERYTHING about your business, product, customers and competition.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

ConversionXL

JUNE 15, 2021

It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention). Retention—Inspire engagement. Storytelling mistakes to avoid.

Audience 153

Audience Retention Campaign Video 153

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. A retention analysis of coupon codes reveals a lot about your customers.

Retention 126

Retention Analytics Campaign eCommerce 126

VC Cafe

JULY 21, 2020

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. M&A – Acquisitions. how do we improve retention) and Google helps the startups with best practices (i.e. Will they compete with me?

Technical Review 131

Technical Review Startup Early Stage Cloud 131

Startup Professionals Musings

FEBRUARY 18, 2016

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 120

Analytics Retention Social Media Campaign 120

The Startup Magazine

OCTOBER 29, 2023

This proactive approach fosters a positive brand perception, potentially leading to higher customer retention and increased profitability. Cost of Acquisition vs. Customer Lifetime Value The balance between the Cost of Acquisition and Customer Lifetime Value (CLV) is a critical aspect of ensuring a sustainable customer engagement strategy.

Metrics 158

Metrics Customer Harvest Acquisition 158

ReadWriteStart

FEBRUARY 1, 2022

Talent acquisition and retention are not difficult, but they are expensive. Consequently, IT staff augmentation might be a valuable component and strategy for companies that aren’t excessively committed to the method of operation, particularly for startups.

Software Review 129

Software Review Technical Review Retention Acquisition 129