Up and Running

OCTOBER 7, 2019

Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Marketing KPIs are often good indicators of how effective you are in attracting high-quality prospects and therefore how many sales you’re making down the line. . Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

MAY 8, 2019

The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Breaking down the blog–product barrier.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. But customer acquisition is expensive.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . By empowering employees of all levels to be a part of the company and share related content, you’re cultivating a strong company culture and helping increase employee retention along the way. Conclusion.

Social Media 117

Social Media Media Employee Programming 117

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? April 15, 2009 9:20 PM Shaun said.

San Francisco 167

San Francisco Customer Lean Hockey Stick 167

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. Like any model it has its pros and cons. makes it difficult to attribute growth. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

VC Cafe

NOVEMBER 5, 2024

Achieving product-market fit is a critical milestone for startups, signalling that the product has traction and resonates well with its target audience.

Product 158

Product Marketing Sales Cycle Churn Rate 158

ConversionXL

SEPTEMBER 20, 2018

According to ProfitWell , customer acquisition costs (CAC) have increased by over 55% in the last 5 years: At the same time, customer willingness to pay for features has dropped by 30% during that same period: So, on one hand, we have rising costs; on the other, we have a lower willingness to pay. customer acquisition process and channels).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

VC Cafe

JUNE 6, 2024

Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn. Customer Acquisition Cost (CAC) Definition : CAC is the total cost of acquiring a new customer, including marketing and sales expenses.

B2B 97

B2B Burn Rate Generative AI Retention 97

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. If you’ve never heard of the sales funnel before, here is a good overview of what we mean by that. The length of a sales cycle varies between products and some times can be excruciatingly long.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Professional networks are the starting point (and growth engine). The familiar name of an agency CEO is a proxy for trust.

SEO 110

SEO Hiring PPC Leadership 110

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Professional networks are the starting point (and growth engine). The familiar name of an agency CEO is a proxy for trust.

SEO 49

SEO Hiring PPC Leadership 49

Duct Tape Marketing

DECEMBER 12, 2018

I think, whether it’s startups or freelancers, I think we tend to focus more on acquisition than retention, and its cheaper to retain customers if you’re a freelancer if you’ve already worked with somebody; the sales cycle can be shortened. Paul Jarvis: Yeah I think that can be good.

Sales Cycle 76

Sales Cycle Email Web Canada 76

ConversionXL

SEPTEMBER 30, 2020

In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle. Shortening your sales cycle from, let’s say, six weeks to three weeks will reduce your CAC (customer acquisition cost) significantly. Use value-based pricing.

Customer 121

Customer Sales Cycle Email Missouri 121