Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Those two things together would lower your acquisition costs nearly in half to $6.11. Retention / Churn. How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Customer experience improvements.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

AUGUST 23, 2017

Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. Social is the main acquisition channel for the site, so the inflection points of the customer journey often start here. IdeaRocket.

Customer 130

Customer Channel Design Retention 130