Acquisition Sales Cycle Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Version One Ventures
SEPTEMBER 17, 2013
Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.
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ConversionXL
APRIL 7, 2021
Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based.
Up and Running
OCTOBER 7, 2019
Customer lifetime value to customer acquisition cost ratio (CLV: CAC): an important metric that indicates the profitability of the subscription model, it measures the relationship between the lifetime value of a customer and the cost of acquiring that customer. .
YoungUpstarts
OCTOBER 24, 2017
This includes knowledge of the industry/vertical (inclusive of specific problems your solution typically helps solve), historical context of the customer themselves, and intel about competitor inroads (when possible). As sales teams move through the sales cycle, they learn a lot about their future customers that CS teams want/need to know.
ConversionXL
NOVEMBER 5, 2020
I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. “If I found a service or solution to help you with [challenge], would it be something you’d evaluate?” Evaluation, however, implies a journey of discovery. Most B2B buyers know this.
SVPG
AUGUST 30, 2013
As an example, one popular product strategy is to focus on a set of reference customers for each of your target vertical markets (e.g. Make no mistake about it: everything depends on strong products. One of my favorite strategies for pursuing a product vision is to tackle one market after another.
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