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Common B2B Challenges and How To Solve Them

ConversionXL

Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer.

B2B 150
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

was selected due to its ranking for evergreen queries, such as “things to do in Canada.” Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. The travel section on Independent.ie We saw no significant decrease in average ranking. Currently, Independent.ie is still #1 on Google.ie

SEO 122
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. Geography (i.e.

Search 126
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. And those links can have a powerful impact on your industry reputation and web traffic. This included web and app usage and reader preferences.

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Q1 Round-up: Portfolio companies in the news

Version One Ventures

And, Outreach , a sales automation tool for SMB and enterprise organizations, was recognized as the top-ranked sales automation/acceleration software by Ambition Sales. . In February, Talentbuddy was acquired by Udemy , an online learning and teaching marketplace headquartered in San Francisco.

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What's After The Gig Economy? The Talent Economy

Transformify

There are many marketplaces on the web where one can go to find talent, but how do you know that their work is quality? Reviews aren’t always reliable, and there is stiff competition on many gig platforms, making the prices undercut, the stakes lower and the work shoddy. Why did you prioritize finance over another capability?

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110