Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers
Occam's Razor
JANUARY 20, 2010
So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much.
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