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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. You Must Produce Your Own Videos.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! This has been a very welcome addition. And this month we announced that Maker Studios, where I am an investor and board member, crossed 3 billion views. So if Time Warner + Ynon Kreiz + 3 billion views / month isn’t legitimacy, I don’t know what is.

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Opinioneated.com On The Singapore Food Blogosphere

YoungUpstarts

That obsession with food had inspired Jon Yongfook Cockle to put together, as a weekend hacking experiment , a website that does a take on content aggregation around food reviews. Opinioneated essentially pulls food reviews from established Singapore bloggers and aggregates them on a map of Singapore.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Aren’t they going to get squashed as Twitter starts to focus more on advertising?

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

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