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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. You Must Produce Your Own Videos.

Video 339
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

By aggregating user-generated speed and location data, Blink will provide instantaneously generated traffic-enabled maps, optimal routing, estimated time-to-arrival and predictive itinerary services to personal and corporate users. BlinkTraffic will empower mobile users in developing markets (Jakarta, Sao Paolo, Delhi, etc.)

Lean 307
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Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

Rick Boerebach is a co-founder of ZEEF.com , a curated link directory built by passionate experts. Word of mouth advertising has a higher conversion rate than your own advertising, because a third party doesn’t seem to profit from selling the product or service to you.

Affiliate 134
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches?

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Founder 424
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94