ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube).

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

MAY 1, 2014

Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? A key component to your advertising plan is your plan for measuring the success of your advertising. Distribution. Retail Distribution. Public Relations.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

VC Cafe

JUNE 18, 2012

We believe that opting-out of advertising should be an easy, common and legitimate alternative for ad-intolerant users, provided that the content provider can remain as profitable. We live, think and breathe digital music distribution. Unlike other companies, we are a true digital record label, not aggregators.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. One thing is for certain — you must have experience dealing with large scale distributed applications. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Both Sides of the Table

JANUARY 17, 2011

From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. But to be clear – it is structure that underpins my creative process.

Technical Review 356

Technical Review Framework Audience Media 356

VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation. Verticalized Video Understanding – machine interpreted video.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Occam's Razor

JULY 1, 2013

Traditional marketers (especially those that grew up with TV, billboards, or digital display advertising) try to solve for impressions. " Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective.

Search 137

Search Analytics PPC Green 137

Both Sides of the Table

SEPTEMBER 15, 2013

Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. You need to think like a producer of any kind and think about distribution more broadly. ” YouTube takes 45%.

Networking 366

Networking Media Distribution Video 366

crowdSPRING Blog

NOVEMBER 27, 2012

If you don’t know which segment of the market you will target, how will you advertise? … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. User viewing time was distributed as follows: Above the fold: 80.3% Visitors almost never pay attention to anything that looks like an advertisement. Click Maps. Image Source).

Algorithm 111

Algorithm Analytics Conversion Stock 111

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. They aggregate other people’s content and curate it into categories.

Vertical 265

Vertical Curation Boston Burn Rate 265

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. They also must move advertising off-site, as they are now doing, which I detail in this post.). You are here: Home > Not All Traffic Is Created Equal. 26 September 2012. 20 Comments. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

VC Cafe

FEBRUARY 14, 2010

Datanetis – People are ten times more likely to react to offers from a friend than to advertising. mobile telephone operators, broadcasters, content aggregators and media agents. Mobixell sells Multimedia enabling solutions in three areas: Mobile Multimedia messaging, Mobile TV/Video and Mobile Advertising.

Mobile 109

Mobile IP SMS Networking 109

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever. Continuing the obsession with deeper relationships… TBT is a newspaper that’s updated 80k times a day, how does the Recency distribution look like? It is not hard to pick New Subscriptions.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. I found it hard to deal with advertising related stuff. I wanted to write.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. Advertising supported. Recording Industry Association of America. People were quick to draw parallel comparisons for video: Music.

Business Model 159

Business Model Distribution Aggregator Channel 159

Occam's Razor

JANUARY 28, 2013

It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! I love this. Amazing, right?

Web 165

Web Design Marketing Security 165

Agile VC

NOVEMBER 6, 2013

So Twitter is a media business given nearly 90% of their revenue is advertising and the company expects “data licensing revenue to decrease as a percentage of our total revenue over time” Facebook is a media business. Why are media businesses so valuable?

IPO 194

IPO Aggregator B2B Internet 194

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Israel Social Network Flash 145

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? This report is the only place you can see distribution of days to purchase for Assisted Conversions. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

NOVEMBER 20, 2014

Traditional distribution services no longer work. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Take distribution into your own hands and advertise press to your target customers through channels like Facebook.

PR 145

PR Small Business SEO Warrant 145

abovethecrowd.com

DECEMBER 18, 2017

Specifically, the “narrow network” typically aggregates those providers that are willing to accept lower prices for their services (theoretically you could have a “premium” narrow network, but they are typically used to create more affordable plans). .” They are more likely to disclose, or perhaps even advertise their prices.

Customer 59

Customer Technical Review Venture Capital Software Review 59

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again. Kudos, I'm in!

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

VC Adventure

APRIL 11, 2011

. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# Most of our AdTech investments would be labeled “glue&# (they were all connecting or intermediary technologies – just applied to online advertising).

Disintermediation 82

Disintermediation Advertising Portfolio Aggregator 82

YoungUpstarts

SEPTEMBER 21, 2016

One of the easiest and most efficient is to sell advertising space. Many companies choose to distribute their coupons in local magazine and newspapers. These can be distributed on coupon websites such as Groupon. Try and get your coupons listed on online aggregators. Monetize Your Website.

Revenue 100

Revenue Distribution Aggregator Small Business 100

Duct Tape Marketing

MAY 2, 2013

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

Business Model 78

Business Model Aggregator eCommerce Distribution 78

Rob Go

JANUARY 29, 2012

Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Advertising effectiveness. Facebook’s impressive revenue relies largely on advertising. Here are the major vulnerabilities that I see: 1. Network fragmentation.

Advertising 59

Advertising Mobile Aggregator Distribution 59

ConversionXL

FEBRUARY 5, 2014

might circulate, making business owners and advertisers alike wary of diving into uncharted waters. On top of that, nearly 80% of consumers say “when price and quality are equal, they prefer to buy products from companies that advertise or sponsor podcasts they regularly enjoy”. image source. Why the difference? image source.

Software 100

Software eCommerce Audio Hosting 100

Up and Running

JUNE 22, 2021

Companies like Amazon, which created a product distribution network capable of delivering almost any consumer item anywhere in the world in two days or less. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance.

B2B 102

B2B Campaign Analytics Operations 102

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). I wonder what the distribution looks like? at a level of aggregation or granularity you need, and send it into your digital analytics tools. Is that what we are solving for?

Metrics 160

Metrics Analytics SEC Acquisition 160

VC Adventure

APRIL 11, 2011

. “We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” To be clear, we’re not breaking out online advertising as a theme of its own – we still think of it as a subset of our Glue investing.

Disintermediation 48

Disintermediation Advertising Portfolio Aggregator 48

Venture Chronicles

DECEMBER 6, 2010

These post level items are aggregated into a dashboard view and measurements of sentiment, trending, and relative status are calculated. Paid media is advertising while Earned is how brands affect their public equity through the independent news cycle (e.g. branded media mentions).

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

OCTOBER 15, 2019

A homogenizing collection of data from multiple sources organized for distribution, sharing, and often subsetting and sharing. To evaluate the overall effectiveness of online advertising on offline sales, Darjeeling needed to combine all this data into a single system. The data structure is also different between the two systems.

Analytics 85

Analytics Cloud Advertising Metrics 85