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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

In other words, you go to a website and they’ve got all these glowing reviews on their website, but then there’s Google who is aggregating these theoretically in a sort of impartial way. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?

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The Truth About SEO, AI, and Content in 2025

Duct Tape Marketing

advertising online was just getting going on a lot of environments. If you want to rank in AI, right, it isn't really so much the social component about who you are. It's collective information, right? What it does is it gathers all this information, puts it into an LLM. John Jantsch (17:35.928) Right.

SEO 69
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Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.