Remove Advertising Remove Aggregator Remove Social Network
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

Stealth 285
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Opinioneated.com On The Singapore Food Blogosphere

YoungUpstarts

That obsession with food had inspired Jon Yongfook Cockle to put together, as a weekend hacking experiment , a website that does a take on content aggregation around food reviews. Prior to that, Yongfook founded and sold off his own recipe social network Open Source Food.

Singapore 200
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

By aggregating user-generated speed and location data, Blink will provide instantaneously generated traffic-enabled maps, optimal routing, estimated time-to-arrival and predictive itinerary services to personal and corporate users. BlinkTraffic will empower mobile users in developing markets (Jakarta, Sao Paolo, Delhi, etc.)

Lean 307
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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Display Advertising Enters a Golden Era. Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency in display advertising market. The aggregation of such high-intent traffic is what makes Google a formidable force on the Internet.

Internet 114
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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. We believe that opting-out of advertising should be an easy, common and legitimate alternative for ad-intolerant users, provided that the content provider can remain as profitable.

Israel 133
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Brand advertising starts to move online, boosting premium display, video and social media.

Internet 114