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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
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Opinioneated.com On The Singapore Food Blogosphere

YoungUpstarts

That obsession with food had inspired Jon Yongfook Cockle to put together, as a weekend hacking experiment , a website that does a take on content aggregation around food reviews. Prior to that, Yongfook founded and sold off his own recipe social network Open Source Food.

Singapore 200
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

Stealth 285
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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Display Advertising Enters a Golden Era. Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency in display advertising market. The aggregation of such high-intent traffic is what makes Google a formidable force on the Internet.

Internet 114
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Post-Crisis Digital Trends That Will Reshape Your Business in 2020

Up and Running

Here are just a few things you can do by leveraging data analytics: Gain a better understanding of changing customer preferences Discover new business opportunities Identify and eliminate bottlenecks in your operations Minimize and better allocate advertising costs Provide greater customer support through automated chat.

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

By aggregating user-generated speed and location data, Blink will provide instantaneously generated traffic-enabled maps, optimal routing, estimated time-to-arrival and predictive itinerary services to personal and corporate users. BlinkTraffic will empower mobile users in developing markets (Jakarta, Sao Paolo, Delhi, etc.)

Lean 307