Hearpreneur

JANUARY 13, 2021

Since the pandemic our company has scaled down on our advertising spend with Google Adwords and other paid ads and focused on organic search optimization. 3-Expand globally. Agility is the watchword for 2021. Thanks to Marina Shepelsky, Shepelsky Law Group ! #2- 2- Cut down customer acquisition costs. Photo Credit: Mark Lizada.

Entrepreneur 62

Entrepreneur Mobile Valuation Global 62

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

OCTOBER 14, 2021

Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Take global brand Headspace , a meditation and mindfulness app. Take Tesla.

Metrics 157

Metrics Marketing Campaign Audience 157

crowdSPRING Blog

JANUARY 4, 2013

Funding startups that rely on advertising (by @bijan) – [link]. Facebook Could Now Advertise To Children, Thanks To Updated Federal Privacy Rules – [link]. Is Agile Marketing the Future of Search in 2013? 33 Creative Global Warming Poster Designs for your inspiration – [link]. – [link].

Social Media 100

Social Media Small Business Design Media 100

Occam's Razor

FEBRUARY 7, 2022

Perhaps one of the most difficult ones is to figure out complex relationships over long periods of time: Does brand advertising ( sometimes hideously also called “upper funnel” ) actually drive performance outcomes in the long run ? Accommodate for this reality in your PR campaign. Global maxima, FTW. So delicious. Not to zero.

Analytics 103

Analytics Programming Global Campaign 103

blog.expensify.com

APRIL 24, 2012

ALT.NET is a large sector of the.NET community that isn’t satisfied with the status quo and wants to find the best, most agile way to do things. This is why I loathe interviews – way too many idiots advertising for programmers out there. This is about the mental agility, inquisitiveness and determination of a coder.

Java 107

Java PHP Software Review Coder 107

sivers.org

JUNE 25, 2010

If you want the site to translate ancient Arabic poetry to Spanish to increase global tolerance, just say, “Translate paragraphs from Arabic to Spanish.” Superficially it sort of worked, but the underlying code is so full of fundamental coding errors (God classes, SQL Injection opportunities, massive global dependencies etc.)

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84

Startup Lessons Learned

JUNE 29, 2020

So plenty of dark bits, but also this weird discovery that you can create incredibly close connections with people that I've never met before and build a global community of people who want nothing more than to help save lives. And he hooked me up with some volunteer PR people. It's some of the top PR people in the world.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113