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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119
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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. How GA4 differs from Universal Analytics.

Analytics 146
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

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HOW TO HANDLE DATA EFFICIENTLY TO BOOST BUSINESS GROWTH

The Startup Magazine

Information is what drives business data analytics. According to a recent survey conducted by Deloitte, 49% of the surveyed population indicated that data analytics helped them make better business decisions. On the other hand, 96% believed that data analytics would become more significant for their business in the next three years.

Analytics 174
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How Can Pursuing an MA in Data Analysis Benefit Your Online Business?

The Startup Magazine

Studying an online business analytics masters is one way you can up your numbers game; whether this is the finance, marketing, or product development aspects of your company, the course can supply you with the tools, means, and knowledge to streamline your company operations.

Analytics 179
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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. SMBs no longer have to choose between hiring an in-house data science team or off the shelf enterprise analytics software. Predictive Analytics. In 2016, SMBs used an average of 4.8