Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Facebook Advertising's Offline Impact. #5:

Metrics 165

Metrics Advertising Marketing Social Media 165

ReadWriteStart

AUGUST 18, 2020

Small businesses, medium-sized ventures, and international enterprises in different niches are actively rethinking operateions and how to address customer needs during the Coronavirus recession. Nearly a quarter of sellers, altered advertising, customer acquisition and marketing strategies since the COVID-19 crisis began.

Global 179

Global Technical Review Analytics Mobile 179

Duct Tape Marketing

AUGUST 14, 2018

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. The video above is a replay of a recent live webinar I conducted. Strategy First.

Search 69

Search Engineer Small Business SEO 69

crowdSPRING Blog

MAY 2, 2018

Marketing is the bridge between your business and your customers. From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. But, with so many avenues to choose from, how does a small business know where to start?

Small Business 73

Small Business Software Review Social Media Marketing 73

YoungUpstarts

DECEMBER 3, 2019

That kind of traction is powerful for any business including small businesses and work-from-home e-commerce sites. Small businesses, however, often have to navigate the platform without a big marketing team. Be Analytical. The power of Instagram. It’s prolific. It builds trust through recommendations.

Small Business 173

Small Business Marketing Social Media Analytics 173

crowdSPRING Blog

DECEMBER 14, 2016

Tip: Think about what needs to happen for your business to succeed. For most businesses, success translates to more revenue (and profits). For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. Stay True To Your Business.

SEO 48

SEO Search Engineer Small Business 48

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

Up and Running

JUNE 12, 2019

If you’ve been running your startup or small business entirely from your Facebook page, it’s a good idea to consider putting together your own website. As soon as your website is up and running, set up Google Analytics. Just make sure that your coursework details how to connect your ads to Google Analytics.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

Up and Running

DECEMBER 16, 2014

For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” I know that as small business owners and entrepreneurs, we all are time-pressed. Welcome aboard, everyone.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Create Conversion Goals in Google Analytics.

Advertising 95

Advertising Analytics Clickthrough Campaign 95

Up and Running

AUGUST 31, 2021

Brand awareness is a marketing term that is used to describe the degree of consumer recognition of your business and/or product. From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. Businesses do not want to guess anymore, and nor should they.

Small Business 122

Small Business Social Media Campaign Search 122

ConversionXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Analyze your audience to build strong connections. ABM makes sense.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

NOVEMBER 5, 2019

Transcript of What Small Businesses Need to Know About Google Ads written by John Jantsch read more at Duct Tape Marketing. She is the Product Leader and General Manager, Ads for Small Business and Emerging Markets at Google. Probably, in some ways, many of them are missed by small businesses. Transcript.

Small Business 35

Small Business Search Dallas Vertical 35

ReadWriteStart

AUGUST 19, 2019

Maybe startups and entrepreneurial structures will always trend as everyone wishes to initialize a small business for their passive income. Building for passive income is a good idea, but people can struggle and fail regretfully while developing their small or medium businesses. Creating content is not the only thing.

Small Business 138

Small Business Marketing SEO Social Media 138

Hearpreneur

DECEMBER 28, 2022

This means utilizing analytics more actively to drive my business decisions, developing effective SEO strategies, diversifying our customer base by targeting new markets and expanding into international markets, as well as investing more resources into content marketing and. social media advertising. Photo Credit: Martin Betch.

Social Media 127

Social Media Entrepreneur Retention Finance 127

Up and Running

DECEMBER 6, 2021

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Duct Tape Marketing

JANUARY 20, 2024

PhotoRoom – AI-powered photo editing tools can be a game-changer for small business owners. offers an array of AI-powered tools that can streamline the way small business owners handle their creative needs. Designs.ai – Designs.ai

SEO 71

SEO Acquisition Advertising Analytics 71

The Startup Magazine

FEBRUARY 7, 2021

Many small businesses are taking advantage of digital marketing to reach and build a relationship with their targeted customers. If you think about traditional marketing, you will realize that it’s very difficult for small businesses to compete with other large businesses. The clean answer is digital marketing.

Social Media 130

Social Media Marketing Advertising Campaign 130

Duct Tape Marketing

NOVEMBER 10, 2022

Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Laura Goldberg (03:48): I think marketers sometimes sell themselves short in terms of strategy and analytics. It's sophisticated, middle aged.

Email 94

Email SMS Marketing Channel 94

Hearpreneur

FEBRUARY 13, 2022

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Small business owners now see the value of investing in branding experts, business coaches, copywriters and designers who bring unique insight and talent to the digital marketing space.

Artificial Inteligence 126

Artificial Inteligence Software Review Technical Review Entrepreneur 126

Hearpreneur

APRIL 9, 2023

#4- Increase in customer experience Photo Credit: James Angel Technology can improve the customer experience by allowing businesses to tailor their offerings to each individual. There are now more options than ever for solopreneurs and small businesses because of the proliferation of the gig economy and platform-based enterprises.

Technical Review 125

Technical Review Artificial Inteligence Technology Entrepreneur 125

Duct Tape Marketing

SEPTEMBER 26, 2013

How to Leverage Mobile Technology to Gain Insights Into Your Marketplace written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Willie Pena – Enjoy! Sophisticated Mobile Advertising Analytics Provide Insight.

Mobile 59

Mobile Technical Review Technology Software Review 59

Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Targeting the wrong audience. When drafting your campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Up and Running

JANUARY 9, 2018

That matters to cleaning services who are trying to do an effective job with their marketing efforts, because it means less word-of-mouth advertising. After all, most businesses rely on word-of-mouth referrals for new leads. To measure these results, seek out some analytical tools that can help you to measure all of this in one place.

Marketing 78

Marketing Technical Review Social Media Algorithm 78

Duct Tape Marketing

AUGUST 14, 2018

How to Use Advertising as a Lead Generation Tool written by John Jantsch read more at Duct Tape Marketing. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Online Ads.

Lead Generation 52

Lead Generation Advertising Analytics Campaign 52

YoungUpstarts

JANUARY 7, 2019

To survive among powerful corporate organizations, small businesses need to double the efforts in order to have a memorable impression on their target audience. To guarantee the success of your brand and win loyal customers, you need to embed your business into people’s lifestyles and habits. Why Is It Important?

Social Media 187

Social Media Audience Analytics Distribution 187

Up and Running

MARCH 21, 2018

You’ll think about your business, name, logo and colors; but maybe more importantly, you’ll think through who your target audience is and how you want them to feel about your product or service. They are great for small businesses or startups looking to get their brand and products out into the world without breaking the bank.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

Up and Running

SEPTEMBER 2, 2016

When used correctly, Facebook has the potential to be a huge marketing asset for small businesses. How to create a Facebook Page for your business. How to grow your audience. Paint a clear picture of your existing customer base and target audience. Help your Facebook Page find an audience.

Small Business 98

Small Business Marketing Social Media Audience 98

ReadWriteStart

MAY 24, 2018

Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Learn, Do, Teach: Build Your Expertise First.

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

crowdSPRING Blog

MAY 23, 2018

Therefore, do your due diligence and research your audience so you can make the best choices based on their specific backgrounds. Color Trends for 2018 (What Marketer and Small Businesses Need to Know). Studies clearly demonstrate that colors play a major role in how advertising and signage are read. The result?

Small Business 99

Small Business Green Design Due Diligence 99

Duct Tape Marketing

SEPTEMBER 7, 2017

How to Make Digital Advertising Mobile Friendly written by Guest Post read more at Duct Tape Marketing. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones. We’re in 2017.In In-App Ads. Let’s begin.

Advertising 43

Advertising Mobile Analytics Campaign 43

Duct Tape Marketing

AUGUST 7, 2018

A Small Business Guide to Paid Content written by John Jantsch read more at Duct Tape Marketing. If you’re a small business out in the world today, it can feel like your competition is everywhere. In the past, advertising was the cornerstone of any plan to get your company’s name out there and to attract new business.

Small Business 42

Small Business Distribution Advertising Non-Compete 42

crowdSPRING Blog

MARCH 28, 2018

Small business owners and entrepreneurs envy the virtually unlimited marketing budgets of large companies. Small businesses can’t spend millions of dollars on marketing. The average small business can spend as little as 2% on marketing. Establish and understand your business goals.

Small Business 62

Small Business Revenue Social Media PR 62

The Startup Magazine

APRIL 21, 2020

You may have briefly touched on marketing when writing your business plan, but do you truly understand the importance of investing in a marketing campaign for your small business? This guide will give you a useful list of the benefits of marketing for your startup business. Informs about your business.

Marketing 99

Marketing Startup Campaign Reputation 99

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch.

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

JULY 3, 2017

However, companies need to pay for this advertising space and many times a company may purchase some ad space which may not yield much. Programmatic marketing involves a computer automatically using data analytics to determine and buy the best digital advertising space for you and suggest how much to pay for the ad space.

Marketing 100

Marketing Artificial Inteligence API Algorithm 100

Startup Professionals Musings

MARCH 8, 2017

Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd. Find the right tools to analyze the ROI.

Social Media 147

Social Media Media B2B Analytics 147