Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People
ConversionXL
NOVEMBER 9, 2011
If you want people to buy your message, ask for the sale in the situation that supports your claims. The display that offered less choice made many more sales — in fact, only 3 per cent of jam tasters at the 24-flavour stand used their discount voucher, versus 30 per cent at the six-flavour stand. Overdo it and you lose the sale.
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