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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Advertise Locally on WSJ.com.