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As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.
As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.
However, putting all that to one side, it feels to me that parts of our internet startup culture are becoming ever increasingly delusional. Let’s take a little trip back – way back, before the internet. Then the internet came along and beat the stupidity out of everyone with its all-knowing, interconnected, pipey genius.
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