Why AOL's "About.com 2.0" strategy will work. for a while
Genuine VC
DECEMBER 23, 2009
The new system will also help determine how much freelancers get paid, as it predicts how much marketers might pay to advertise on a particular article.” And this strategy of building a series of publications around vertical topics plays right into this movement. Disparate brands for consumers with a single brand for advertisers.
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