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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” But this article missed the real trend. But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. The customer are advertising agencies and brands themselves.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Ad blockers.

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It’s Morning in Venture Capital

Both Sides of the Table

This article originally ran on PEHub. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television. This never existed a decade ago.

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Can Your New Venture Pass The Scrutiny Of Investors?

Startup Professionals Musings

During this time or earlier, you should also be doing your own due diligence on the investor, as suggested in a classic article on avoiding problem investors. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy. This is the highest priority item. Sales and marketing strategy.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 If you want to read some other articles I have written on the topic of online video and what I believe will shape the future, there are linked below. hours of TV / day. They read less than 30 minutes.

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

However, describing them all would be out of the scope of this article. That was basically the message of most advertising campaigns of FinTech companies back then. The article above, surely, does not describe FinTech completely. All in all, there are 16 different categories of FinTech at present, according to Venture Scanner.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. My articles never appeared on Digg so I didn’t focus on it at all. So What is This Underbelly of Which You Speak?

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