Advertising Article Clickthrough 
ConversionXL
MAY 22, 2014
What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Recommended Reading.
ConversionXL
SEPTEMBER 24, 2020
If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Where do they “hang out” online? problem aware, solution aware, etc.),
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ConversionXL
SEPTEMBER 11, 2014
The “themes” which I’ll talk about throughout the article are simple. In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Create Ad Group Themes to Nail Relevance.
ConversionXL
MAY 22, 2017
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. This happens in advertising all the time.
ConversionXL
JANUARY 3, 2013
Banner blindness happens when your visitor subconsciously or consciously ignores a part of your webpage because it looks like advertising. This phenomenon has been around for a long time – We are bombarded daily by thousands of ads, so we have subconsciously learned to ignore advertising on websites. Image source.
ConversionXL
APRIL 11, 2016
Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) First, you can use annotations to get viewers to clickthrough to another site while they’re watching. I suggest taking the time to read that article before continuing. Example: Xero.
ConversionXL
SEPTEMBER 15, 2016
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service.
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