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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.". Frightening honesty.

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Enough with the "expert" guilt

A Smart Bear: Startups and Marketing for Geeks

Penelope Trunk pushed me over the edge when she wrote that for the last two years she's been schlepping around a Harvard Business Review article called "The Making of an Expert" because: "The article changed how I think about what I am doing here. Sergey and Larry weren't advertising experts before they started Google.

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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” But this article missed the real trend. But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. The customer are advertising agencies and brands themselves.

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8 Software Small Businesses Should Check Out For Efficiency

The Startup Magazine

The key to overcoming these hurdles lies in harnessing the power of cutting-edge software solutions designed to enhance efficiency and drive growth. This article will explore a selection of software solutions that have proven invaluable for small businesses seeking enhanced efficiency.

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It’s Morning in Venture Capital

Both Sides of the Table

This article originally ran on PEHub. Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

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Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

Identifying specific pain points and explaining how your software addresses those is easier than trying to tap into a general malaise and promising a better world. In retrospect we say that Google transformed how people find information, and further, how advertising works on the Internet.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition. Not necessarily.

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