Both Sides of the Table

MAY 23, 2012

This article originally ran on PEHub. I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. If you prefer the super short version – I’ve summarized the post in the final section.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 22, 2010

Penelope Trunk pushed me over the edge when she wrote that for the last two years she's been schlepping around a Harvard Business Review article called "The Making of an Expert" because: "The article changed how I think about what I am doing here. Sergey and Larry weren't advertising experts before they started Google.

Software Review 277

Software Review Technical Review Advertising Conversion 277

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. We're going to get reviews on blogs.". The idea of editing and review is so embedded in your industry you can't imagine life without it, and you're right! Advertising ?? That's a story.

Software Review 261

Software Review Technical Review Viral Software Development 261

YoungUpstarts

JUNE 21, 2020

With this technology, the phone will never ring even as the pre-recorded audio messages are being delivered to multiple voicemail boxes at the same time. This means that this technology can be used across multiple industries for various purposes. This technology is mostly used for customer outreach.

Technical Review 246

Technical Review Software Review Campaign Technical Support 246

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. One of them is profitability.

Startup 418

Startup Revenue Technical Review Flash 418

YoungUpstarts

JUNE 9, 2013

Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. Monthly brand voice reviews should also be conducted. Social media marketing is probably the most heavily written management topic on the planet.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

A Smart Bear: Startups and Marketing for Geeks

APRIL 12, 2010

That phrase died during the tech-bubble along with "portal" and "think outside the box," yet the concept has returned. It's hard to think of disruptive technologies or products that didn't take many millions of dollars to implement. Most technology we now consider "disruptive" wasn't conceived that way. Don't follow along.

Technical Review 243

Technical Review Software Review Engineer Search 243

Both Sides of the Table

NOVEMBER 8, 2010

This article originally appeared on TechCrunch. Once this new service became popular then the media companies could control the rules of distribution & advertising. But they generally don’t even allow advertisers to purchase ads for a single show let alone ads targeting YOU by reading your cookies on your computer.

Video 292

Video Technical Review Advertising Distribution 292

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Ad blockers.

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. My articles never appeared on Digg so I didn’t focus on it at all. But it wasn’t to be.

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

AUGUST 23, 2010

I was an early user of Quora and like all new technologies they take a bit of playing with them for a while, discussing them with others and reflecting on them to let them sink in. articles and leaves. Tags: Tech Market Analysis. With Quora , it was the opposite – something has always felt right but it took me a while to.

Silicon Valley 301

Silicon Valley Pre-Money Valuation Technical Review Software Review 301

The Startup Magazine

AUGUST 9, 2022

Legal advertisements have evolved since the 1977 Supreme Court ruling, where the court overturned a previous ruling that prohibited such marketing. And with that came the birth of law firms’ advertising through print media, radio, and television. Gain and Show Reviews. However, it will be fruitless if you do it blindly.

Technical Review 158

Technical Review Social Media Marketing Advertising 158

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. On NY Times I’m getting recommended articles by friends and I didn’t explicitly turn this feature on.

Social Network 297

Social Network Networking Internet EC2 297

YoungUpstarts

FEBRUARY 5, 2013

So in this article, I am going to explain what it takes to have your own startup and start a niche website. I had many friends who were not very technically sound, they sought my help in fixing their computer problems. It took me a week to get my technology website live and that was how it all started. What is a niche?

Technical Review 178

Technical Review Software Review Audience Advertising 178

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Is the game over?

Social Network 318

Social Network Networking Internet Technical Review 318

Steve Blank

SEPTEMBER 5, 2018

A version of this article first appeared in the Harvard Business Review. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Then the cycle repeats with a new set of technologies. IPOs dried up.

Lean 335

Lean Burn Rate Startup IPO 335

YoungUpstarts

AUGUST 25, 2015

In the tech startup context, you’ll typically choose between a Corporation and a Limited Liability Company (“LLC”). You could use the standard Articles of Organization provided by the Secretary of State, [1] which subject the company to the standard operating procedures in the Corporation Code.

LLC 100

LLC Technical Review Software Review Limited Liability Company 100

VC Cafe

FEBRUARY 7, 2023

” Milton Berle At the moment of publication of this post, over 95,508 tech employees from 308 companies were laid off since the beginning of 2023 according to Layoffs.fyi. Utilise technology: With advancements in technology, there are now numerous tools and resources available to job seekers. And it’s only February.

Technical Review 160

Technical Review Artificial Inteligence ChatGPT Search 160

YoungUpstarts

OCTOBER 15, 2018

You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence. The tone of your company (such as casual, earthy, witty, prestigious, high-tech, etc.). Don’t bite off more than you can chew.

Social Media 210

Social Media Media Technical Review Channel 210

Feld Thoughts

JUNE 22, 2012

I’m a huge fan of William and his writing as you can see from my review of his book Avogadro Corp. There seem to be two schools of thought on how to predict the future of information technology: looking at software or looking at hardware. A big technical challenge we studied was piping streaming video over networks.

Artificial Inteligence 182

Artificial Inteligence Technical Review Bandwidth Software Review 182

The Startup Magazine

JANUARY 18, 2024

In an era where digital technology reigns supreme, car dealerships are increasingly turning to innovative automotive sales digital marketing strategies to boost sales and enhance customer experiences. Online Reviews and Directories Online reviews and business directories play a pivotal role in building a dealership’s online reputation.

Artificial Inteligence 158

Artificial Inteligence Sales Technical Review Marketing 158

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. I couldn’t care less about those. It will cost you your job.”

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

YoungUpstarts

AUGUST 1, 2011

And while your elders may not be transitioning into the digital age with ease (or at all), several of America’s oldest brands have thrived through multiple technology changes. Jell-O’s advertising campaigns from that point forward have kept the brand fresh. Wait, added fruit flavoring and called it Jell-O.

Management 261

Management Technical Review America Demand 261

Both Sides of the Table

JUNE 6, 2012

This article originally ran on TechCrunch. It had the effect of greatly reducing the industry size but also of allowing some less known artists to reach audiences that previously would be unthinkable due to cost constraints. If you haven’t read it you should consider adding it to you library. Revenue models are emerging.

Media 302

Media South Korea Distribution Technical Review 302

Rembrandt Communications

SEPTEMBER 1, 2020

5 Reasons to Review That PR Proposal Before It Ends Up In the Trash. This is something you can’t purchase through advertising or your own communications. However, today’s technology has changed this. Technology has changed things dramatically. Specifically, here are…. Gain third-party credibility you can’t buy.

PR 147

PR Finance Public Relations Software Review 147

ConversionXL

SEPTEMBER 9, 2020

In this article, I share how I’ve executed marketing and technical support for a virtual summit with 3–5k registered attendees. My friend Joe Howard from WP Buffs is putting together a virtual summit at the time of writing this article. Choosing the right tech for your virtual summit. Monetize your virtual summit.

Hosting 98

Hosting Technical Review Affiliate Campaign 98

Steve Blank

MARCH 15, 2017

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Generate end-user demand (to match our revenue goals).

Startup 329

Startup PR Public Relations Channel 329

crowdSPRING Blog

MAY 17, 2013

Martin – Harvard Business Review – [link]. Good reminder from Fred Wilson that your instincts should sometimes guide you when due diligence does not – [link]. Good discussion in the comments of this article about the Square Stand (replacement for retail cash registers) – [link]. – [link].

Social Media 94

Social Media Small Business Design Media 94

The Startup Magazine

OCTOBER 19, 2020

Marketing generally includes advertising a company or products via media and other sources. In this strategy, business owners pay a fixed amount to the social networking applications to display their advertisements on their applications. However, the advertisement type can be custom-made to your business requirements.

Social Media 133

Social Media Technical Review Marketing Social Network 133

Growthink Blog

DECEMBER 27, 2017

This article provides advice on how to position each section of the business plan for an investor audience. Demonstrate your team’s unique unfair competitive advantage, whether it is technology, stellar management team, or key partnerships. Be prepared for due diligence. Promotions. Detail all revenue streams.

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

ConversionXL

SEPTEMBER 13, 2018

Hundreds of user reviews of both platforms on G2 Crowd reveal the key benefits—and shortcomings—of each. G2 Crowd, a business technology review site, has almost 3,000 reviews of Google Analytics. However, its system relies on cookies and User IDs, and includes only those “who have opted in to personalized advertising.”

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

OCTOBER 10, 2023

Reading how she moved in 2021 from CIA ops into a quantum technology company offered insightful career transition advice for those leaving her agency. Due to length, I’ve broken it up into a three-part series. Throughout the entire process, I forwarded them relevant articles and commentary on opportunities to demonstrate my value.

Government 196

Government CTO Hire Technical Review Salary 196

YoungUpstarts

NOVEMBER 27, 2013

Unless you have an attorney carefully review the documents, you could find these flaws once it’s already too late. DISCLAIMER: The content in this article is for informational purposes only and does not constitute legal advice. I’ve also seen people using agreements that don’t adequately protect their ownership rights.

Intellectual Property 215

Intellectual Property Framework Technical Review Social Media 215

YoungUpstarts

JANUARY 16, 2012

Where better to learn about the latest in business than from the Harvard Business Review ? This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Technology. This article was first posted in BestCollegesOnline.com. Join the conversation Thursdays at 1 p.m.

Social Media 228

Social Media PR Media Hosting 228

The Startup Magazine

JUNE 5, 2024

link] In this article, we explore six strategic approaches that extend beyond merely increasing prices to maximize profit margins effectively. Investing in automation technologies like smart locks and security systems enhances facility security while improving operational efficiency by reducing manual intervention.

Security 147

Security Technical Review Operations Revenue 147

VC Cafe

JUNE 18, 2012

Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London. Utilizing a recently developed innovative technology, BetterView leads a revolution in the content world. Applicaster - Company Website.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

Growthink Blog

JANUARY 19, 2014

The technology age has brought with it a long list of business related success stories. GoDaddy was created in 1997 as Jomax Technologies by Bob Parsons who had recently sold his other company, Parsons Technology Inc., GoDaddy’s rapid rise to prominence and continued success are due to a few key factors.

Technical Review 104

Technical Review Private Equity Hosting Advertising 104