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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. For marketers in B2B sales, the challenge increases. Critically, your audience won’t reach out to tell you they don’t understand.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. B2B: Business Media. ADVERTISEMENT. ); ); ); Home » emedia and Technology. Digital audience developers and executives discuss their favorites. Here, digital audience marketers chime in on the ones they’re using now, and why. Advertising/Sales. Circulation/Audience Development.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

You might then decide to start an affiliate marketing program to help you reach new audiences. An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. B2B Affiliate Programs Look a Little Different. How Does It Work, Exactly? Image Source.