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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Facebook Advertising's Offline Impact. #5:

Metrics 165
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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

By definition, if you're a startup founder you're explicitly not your customer. Even if I concede that some folks can't grok mock-ups, remember that your first customers will by definition be early-adopters who are OK with alpha software. I suck at sales/marketing; I need to build a product so compelling it sells itself.".

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

Video 339
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The Definitive Guide to Google Analytics 4

ConversionXL

Using this data, you can anticipate customer actions and tailor marketing campaigns to focus on high-value audiences. . Define Audiences: Segment users into audiences for reporting and analytics purposes. You can then use these audiences to create location-specific or remarketing ad campaigns. Improved debugging.

Analytics 146
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5 Tips for Starting a Successful Clothing Brand: The Definitive Guide (2018)

crowdSPRING Blog

Here’s what Moreira thinks they’re doing right : Arguably, the key to their success has been having a clear brand identity that resonates with their target customers, staying authentic to that identity, and knowing how to communicate it to the desired audience. Fashion is an exciting, fast-moving industry. People love free swag.

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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) All of this is hit upon in your book but reframing and coming back to the concepts via this blog will definitely help with clarifying the ideas and processes behind Lean Startups.

Lean 263
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. It was by definition a hits-driven business. If audiences liked your music then you had to sell them physically at Tower Records or similar. Why is that? That was the only way.

Media 302