The “Curse of Knowledge”: How Expertise Can Hurt Marketing
ConversionXL
APRIL 1, 2019
Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Does your audience have zero knowledge?
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