Remove Advertising Remove Audience Remove Metadata
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What Are Some Organic Marketing Strategies for Startups? 

The Startup Magazine

When you’re in the early stages of your startup, it can be difficult to find funds or validate spending money on marketing and advertising or to even find the time to plan out your organic marketing strategies. Organic marketing generates traffic to your business naturally over time, rather than using sponsored posts or paid advertising.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
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A Quick Guide To Making Your Website Stand Out Online

YoungUpstarts

Use content, metadata, and link building techniques to get Google’s attention, and prove your worth. It’s an easy way to reach your target audience and connect with them. Advertising. That alternative is online advertising. Which means integrating a powerful SEO strategy. Content and social media.

Metadata 100
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Related to campaign codes are the metadata you collect via tagging within a digital experience. How Well Is Your Advertising Performing? Display ads are Paid Media.

Analytics 113
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

Many local businesses rely on word-of-mouth, local out-of-home (OOH) advertising, or high street footfall to get customers. Now, in a post-COVID world, OOH advertising and customer footfall have become less valuable. Optimize page titles, meta descriptions, and URLs: metadata is essential for targeting local keywords.

SEO 147
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Bridging the Gap: How Semantic Web can move into the mainstream through SXSW

Austin Startup

After reading the wonderful blogpost on the BBC’s dynamic semantic publishing system , it reminded me that the Semantic Web has two audiences: the common web user (my mom) and developers. We intend to interact with the audience as much as possible; so come prepared with questions. Mainstream for whom? Who is “we”?

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How to Conduct a Technical SEO Audit

ConversionXL

Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs). They’re essentially a way to advertise your content.