Remove Advertising Remove Audience Remove Product Name Remove Term Sheet
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for the Product Marketing group.

article thumbnail

LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

First, understand your audience. But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. By the time we got around to building our Marketing Solutions business, we had a different concept of advertising than InLeads.