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You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake. Fish swim. [
The California Sunday Magazine tells stories about people and culture and ideas in California, the West, Asia, and Latin America for a national audience. I thought there was an opportunity to start reaching a bigger audience, bringing stories to people in different ways. Douglas McGray: I’m glad you’re enjoying it! Texas Sunday ?
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