VC Cafe

FEBRUARY 6, 2025

AI-Mediated Advertising Platform : Build a platform that leverages AI agents to deliver targeted and personalised ads, capturing a significant share of the digital ad market. B2B Financial Transparency Many SMB-dominated industries suffer from complicated payment flows and low trust between parties.

Software Review 78

Software Review Technical Review Startup Software Engineering 78

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. Video content allows advertisers to tell a more complex story than text or images alone. But LinkedIn owns the lucrative B2B audience. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

crowdSPRING Blog

FEBRUARY 1, 2013

The above ad from Apple in the 1984 Super Bowl helped make Super Bowl advertising must-see TV and redefined how companies leverage the Super Bowl to promote their products. Obvious but Hard Lessons in Small Business Advertising – [link]. The State of Business To Business (B2B) Content Marketing In North America - [link].

Social Media 109

Social Media Small Business North America Design 109

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

SoCal CTO

OCTOBER 14, 2009

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. On a separate note, Cliff, should I add your blog.allen.com to the B2B Marketing Zone ?

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. Also this is almost exclusively B2B unless it’s something “luxury.” (Again, like shared hosting companies.) This is a hard slog.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

VC Cafe

MARCH 16, 2025

The flattening of the mobile adoption curve and Apple’s deprecation of its Identifier for Advertisers (IDFA) have elevated customer acquisition costs significantly. Commoditisation of AI Features: this is frankly also a challenge for B2B startups. Gaming founders know this challenge well.

Technical Review 78

Technical Review B2C Generative AI IPO 78

YoungUpstarts

JUNE 11, 2017

Facebook offers a great way to advertise to targeted demographics and offers a platform to engage with your new and existing customers. LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out. Focus on a few platforms at first and experiment with promotional tactics. Build a database.

Database 164

Database Software Review Dividend Social Media 164

crowdSPRING Blog

MARCH 21, 2014

13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. Creative move by the Washington Post to partially lift its paywall | Advertising Age – crowdspring.co/1mgbagP.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

MARCH 20, 2019

That means it can target advertisements to people in specific companies. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. The ROI you get from tightly targeted advertising also depends on your ad spend.

Software Review 117

Software Review Software Marketing IP 117

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. We’ve seen it in the marketing and sales for smaller eCommerce companies and even in some B2B circles. There’s a desire to look local and focus smaller.

eCommerce 150

eCommerce B2B Forecast Demand 150

crowdSPRING Blog

SEPTEMBER 11, 2014

The Truth About B2B Lead Gen: What Really Works | The Daily Egg – crowdspring.co/1uuaGFD. The Truth About B2B Lead Gen: What Really Works | The Daily Egg – crowdspring.co/1uuaGFD. ExitEvent – crowdspring.co/1uwFw0p. The top 22 mistakes of first-time CEOs | VentureBeat – crowdspring.co/1lNxwYr.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

FEBRUARY 14, 2014

Advertising On Facebook For Likes Is A Waste Of Money - crowdspring.co/1fYVhou. Advertising On Facebook For Likes Is A Waste Of Money - crowdspring.co/1fYVhou. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. Here are some of the links that I’ve liked and shared this past week!

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

APRIL 13, 2017

Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Facebook advertising. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. Advertising on Twitter. There is always that anxiety to get started.

Social Media 73

Social Media Media Marketing Lead Generation 73

The Next Web

DECEMBER 30, 2012

In other words, advertisers pay to present special offers to our customers. This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting. Not only is your revenue going to be negligible if the customer numbers aren’t there, but it’s hard to attract offers from tier-A advertisers.

Business Model 133

Business Model Technical Review Advertising B2C 133

VC Cafe

MARCH 1, 2024

there is a wealth of opportunity in home security, public safety, workplace safety, health/fitness, contextual advertising, automated video editing, customer education/support, retail (checkout and loss) and parking/traffic management.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

OCTOBER 10, 2012

It’s painful to watch web-based media initiatives use traditional marketing techniques such as interruption advertisements or ‘all about us’ marketing communications. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Startup Professionals Musings

SEPTEMBER 3, 2013

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

B2B 210

B2B Angel Investor Forecast Global 210

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Paid search and social media advertising. And, how your business can take advantage of these new techniques.

Marketing 147

Marketing SEO Advertising Social Media 147

Startup Professionals Musings

AUGUST 2, 2012

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising.

B2B 206

B2B Angel Investor Mobile Forecast 206

Up and Running

OCTOBER 29, 2014

Too many founders try to do huge advertising bursts at the end of the year in a lazy attempt to hit sales numbers. If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. Educating Your Audience. Huge ad pushes aren’t going to bring in the qualified leads.

Founder 124

Founder B2C Cofounder B2B 124

YoungUpstarts

APRIL 16, 2015

Once product offerings are updated, craft advertisements and promotions to make these items more attractive to customers. Use your cleaning efforts as a springboard for seasonal advertising. As older discounts and coupons are removed, the site will have ample room to accommodate these new specials.

Software Review 100

Software Review Technical Review Mobile Security 100

YoungUpstarts

SEPTEMBER 30, 2018

Knowing this information is crucial; you can ensure that your products are being advertised accurately and effectively, and if they aren’t, you can take the appropriate measures immediately. It’s important, therefore, to protect your brand image as much as possible. Increase your brand’s online visibility.

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

YoungUpstarts

APRIL 14, 2015

Brehme has over 11+ years of online advertising and marketing experience. She has worked with B2B and B2C companies such as Dell, AMD, Seagate Technologies, Blu-Ray Disc Association and more. Alison Brehme is the senior online marketing manager at Hostway Services, Inc., Professionalisms AB testing Alison Brehme web development'

B2C 100

B2C Hosting Web Development B2B 100

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Traditionally, marketers use outbound marketing techniques like email blasts, telemarketing, direct mail, TV, radio and print advertisements to reach buyers.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. As noted before, B2B brands often serve advanced technical practitioners and C-Suite decision-makers.

Technical Review 133

Technical Review Marketing Software Review Audience 133

YoungUpstarts

SEPTEMBER 16, 2020

Create, send, and manage SMS messages, social media, and digital advertising. Oracle Eloqua is a marketing automation platform for B2B companies looking to engage with customers across various channels and create meaningful experiences. Collect and analyze both real-time and historical customer data. Oracle Eloqua.

Marketing 179

Marketing SMS Campaign Channel 179

Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. Though we see them every time.

B2B 92

B2B Campaign Audience Advertising 92

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Business to Consumer (B2C) – It is the most common type of business model. Why would courier service apps always be in high demand?

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). What's advertising/marketing/participation on YouTube? How to measure (success)?

Analytics 151

Analytics Marketing Audience Channel 151

Up and Running

OCTOBER 21, 2014

Before you can advertise your business or setup your website, you’ve got to think of how you’re going to brand your business. For B2B companies: Branding Business. Day 21: Advertise. Advertising and promoting your business will be something that you actually have to do long-term. Day 18: Brand your business.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

ConversionXL

JANUARY 21, 2019

Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. The result wasn’t as damaging for the brand as advertising experts predicted. Here’s the largest ecommerce website on the globe, Amazon , apologizing for delayed shipping: (Image Source ).

Software Review 125

Software Review Social Media Demand Advertising 125

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. This channel is also quite fast because it’s easy to test ­­ just make sure you have someone who has experience dealing with online advertising platforms. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW. The 10,000 Hour Rule Is Not Real | Smithsonian – crowdspring.co/1qp7eeR.

Social Media 92

Social Media Small Business Design Media 92

Duct Tape Marketing

SEPTEMBER 29, 2014

According to research carried out by social media experts, Socialnomics , 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. If you’re not already in the B2B marketplace, get other businesses in your industry involved in your community by encouraging them to share their press releases on your site.

Community 78

Community Public Relations Social Media Small Business 78

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. Salespeople in the social era had to be digitally social too.

Social Media 100

Social Media Curation B2B Sales Cycle 100