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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). BUSINESS-FOCUSED (B2B). Network Effect B2B.

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How to Use LinkedIn to Grow Your Network

Duct Tape Marketing

LinkedIn is a powerful tool for small businesses looking to grow their network. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businesses can thrive on LinkedIn as well. Use Ads Selectively.

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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

But it is significantly cheaper than getting leads from traditional media marketing, where advertisements are far more expensive. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Purchase a membership that allows you to advertise your business and USE IT. A great offer goes a long way quickly…especially through our favorite social networking sites!

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

But in the past, it’s been done pretty transparently through advertising in the form of a spokesman. The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. There have been dozens of studies showing millennials don’t trust traditional advertising.

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Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales

Duct Tape Marketing

This is a great platform for B2B marketers, provided they know how to leverage its innovative features, such as: Use LinkedIn advertising to reach the decision makers. Publish your content to your network directly. Pinterest & Other Photo-Sharing Networks. Each social platform caters to a different category of users.

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Why Free Plans Don't Work

Software By Rob

Plenty of advertising systems work well on 0.8%. #4 So if you can’t immediately profit from freeloaders (think gmail and advertising) don’t invite them in at all. #8 Business software is different and shouldn’t be treated in the same way as B2C. Their paid version is $5 a month. #3 Watson on 08.18.10