Brand Strategy vs. Marketing Strategy (And How they Work Together)
ConversionXL
JANUARY 18, 2022
Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. While it is an advertisement for a TV show, the brand and the show are not the central focus of the piece. Use marketing as the vehicle to communicate your brand.
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