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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce.

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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generative AI.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. simple enough to be self-service).

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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

Consumer Facing B2C. For e.g. platforms, market places, aggregators, advertising networks… chances are you are a B2B2C company. [Finding: Sales Oriented companies tend to start and do well regionally and not globally] E.G. Brandtology, Stream Media (Movend), FlightOffice, Identifi etc. E.G. Reebonz, BuzzCity, Groupon Singapore etc.

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Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

“Emotional connections are much more “intense” for business-to-business clients compared with B2C. “Emotional connections are much more “intense” for business-to-business clients compared with B2C. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Video content allows advertisers to tell a more complex story than text or images alone. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers.

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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

Too many founders try to do huge advertising bursts at the end of the year in a lazy attempt to hit sales numbers. If you’re a B2C company, advertise to customers who have caught shopping fever and are excited to spend their Christmas bonus on new, fun things. – Firas Kittaneh, Amerisleep. Educating Your Audience.

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