Marketing Metrics 101 for B2B Startups
www.rocketwatcher.com
NOVEMBER 8, 2010
I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). If you enjoyed that, you should subscribe!
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