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The first logical step when you are based in Singapore is to start in a market you are most comfortable in conquering. It is logical and sometimes it is the right choice starting from Singapore, sometimes not. There are three market categories that startups from Singapore are likely to address: 1. Consumer Facing B2C.
For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Building a following may mean subsidiary investments – for example, in advertising. Remember, you’re the newbie!
It’s the smart brands that are harnessing this power to drive engagement withtheir business in both the B2C and B2B spaces. And labouring under the misapprehension that your social media activity will be immune from advertising costs may well be a case of cutting off your nose to spite your face; if you simply build it, they may not come.
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. Next, the book digs into the different digital advertising options. Digital Display Advertising.
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