Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Women Entrepreneurs Can

AUGUST 1, 2024

Unlike other forms of advertising that stay in one place, vehicle wraps bring your message directly to your audience. The Power of Mobile Advertising Imagine your business logo and message traveling thousands of miles every day, capturing attention wherever it goes. But are you making the most of this opportunity?

Baltimore 40

Baltimore Advertising Audience Mobile 40

Startup Lessons Learned

APRIL 6, 2018

It was my pleasure to talk with Henry about what he and Heimans have learned about how power structures are changing, how people can get started making the shift from old to new power, how the principles of new power are related to the principles of lean startup, and the responsibilities that come with all the amazing energy being channeled.

Baltimore 115

Baltimore New York Lean New York City 115