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I love chocolate, so a highlight for me was visiting Belgium. It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes.
It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? In Belgium, you had to dance a happy jig to get your free cola. If you can’t be seen, how can you expect to go viral?
With advertising revenue in a tailspin, it is more important than ever. I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. A much more detailed collection of recommendations I’d written for the Government of Belgium a little while back. A quick best practice. There you are.
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