Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. This blog post is about the above recommendations, and their merit. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Facebook Brand Pages.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Viral marketing. Crowdsourcing.

Internet 224

Internet SEM Wiki Entrepreneur 224

Both Sides of the Table

JANUARY 12, 2014

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. When I first started blogging Digg was still at its peak. I was talking with a colleague once about how videos go viral. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. billion in annual subscription revenues not including advertising or eCommerce). Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress. We started uploading images of ourselves to our blogs. companies versus the Web 1.0

Social Network 318

Social Network Networking Internet Technical Review 318

The Next Web

DECEMBER 4, 2013

Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Regardless of the social networks you identify as worthy of prioritizing, longer-form blogs likely generate much of the content your audience eventually shares.

Social Media 158

Social Media Media Viral Startup 158

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. Let’s look at a viral growth company, like Facebook.

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

JUNE 21, 2013

Poorly chosen text colors that make them difficult to read, third party advertisements, and unnecessary graphics that slow down the site and get in the way of the customer should be avoided. If you spend much time on business blogs and other business related sites, you may begin to feel as though a physical location isn’t important at all.

Marketing 153

Marketing Startup Technical Review Viral 153

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising. I guess this video won’t go viral, then!

Viral 354

Viral Video RSS Audio 354

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. Spark social discussions through rankings and comparisons.

Viral 70

Viral Campaign Social Media Audience 70

crowdSPRING Blog

DECEMBER 15, 2010

Other marketers recommend that small businesses and startups build a website or optimize their existing website , develop email lists, start blogging, and develop newsletters. Marketing and advertising require an investment of significant amounts of money and time. The truth is that most advertising and marketing doesn’t work.

Lean 129

Lean Small Business Marketing Startup 129

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. This post has been removed by a blog administrator.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Initial traffic was driven by word-of-mouth, specifically blogs and a bit of luck. For Meebo 1.3%

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

crowdSPRING Blog

OCTOBER 14, 2010

12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. 40 Creative Advertisement for Inspiration – [link]. Internet Advertising Hits New Revenue Record – [link]. What Can You Learn from 7 Awesome Corporate Blogs? Crowdsourcing Effective Advertising – [link].

Social Media 90

Social Media Small Business Design Media 90

YoungUpstarts

JUNE 24, 2012

It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back. The old-fashioned advertising may or may not work for your business, reason why Facebook now bets on promoting your posts instead. No matter if it’s a link to your site, blog etc.

Social Media 231

Social Media Media Stock Clickthrough 231

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Paid advertising channels follow the same pattern. Why has growth hacking so strongly resonated with the startup community? 05 percent CTR on Facebook in 2011.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

Both Sides of the Table

JANUARY 17, 2011

It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. When I write a blog post I often see the words before I write them. I have a process I use for blog posts, too. I look carefully at who is speaking before me.

Technical Review 356

Technical Review Framework Audience Media 356

The Next Web

AUGUST 19, 2013

In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. With inbound marketing, you build evergreen assets that work for you regardless of your further investments in them (blog, content, videos, etc.)

Belarus 137

Belarus Viral Channel Startup 137

crowdSPRING Blog

SEPTEMBER 26, 2013

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. The One Thing You Can Control as Founder and CEO: You | KISSmetrics Blog – crowdspring.co/18q8kO9. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk.

Social Media 96

Social Media Small Business Design Media 96

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. iPullRank Blog. Litmus blog. FOMO is real. Paid Acquisition.

Channel 118

Channel Marketing Viral SEO 118

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Blog at WordPress.com. Reply Marco , on October 7, 2010 at 1:38 pm Said: Hi Steve, thanks for the awesome post, but, what was question #4?

Customer Development 228

Customer Development Web Developer Customer 228

crowdSPRING Blog

MARCH 15, 2013

1:1 criticism ratio | 37signals blog – [link]. What Most Businesses Forget About Customer Service | Overit Blog – by Lisa Barone – [link]. Working While You Sleep | Dave Trott’s Blog – [link]. Seth’s Blog: “You’ve got ping, but they’ve got no pong” – [link].

Social Media 105

Social Media Small Business Design Media 105

ConversionXL

MAY 27, 2022

Companies like Clearbit have found ways to advertise to people like me late at night. Blog posts are one way to do this. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data.

Demand 124

Demand B2B Distribution Channel 124

crowdSPRING Blog

MAY 31, 2013

Inside the Inventive and Entrepreneurial Mind of Elon Musk | KISSmetrics Blog – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 25 Awesome Fashion and Advertising Photography examples by Hartmut – Norenberg [link]. Start-Up Drug – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

NOVEMBER 2, 2012

Small Business and Startups: Slice & Dice Your Customer Service Data | crowdSPRING Blog - [link]. The Nine Ingredients That Make Great Content | KISSmetrics Blog – [link]. Small Business and Startups: Slice & Dice Your Customer Service Data | crowdSPRING Blog - [link]. The Intercom Blog - [link].

Social Media 93

Social Media Small Business Design Media 93

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Purchase a membership that allows you to advertise your business and USE IT. Ask a question about a product on your website or blog. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

mashable.com

JULY 10, 2012

Stay tuned to the payments intelligence conversation through the Litle Blog and Twitter. Blogging Lists. Advertising. viral video. viral videos. The Evolution of Ecommerce Series is presented by Litle & Co. , Print Story. Email Story. Topics to follow. e-Commerce. 671 followers. Evolution Of Ecommerce Series.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

mashable.com

OCTOBER 27, 2010

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Do a web search to find platform-specific tools. PM OK, agree.

Small Business 104

Small Business Technical Review Social Media Software Review 104

crowdSPRING Blog

SEPTEMBER 22, 2010

Advertising and marketing have never been so much fun – [link]. 20 Creative, Interesting, and Amusing Advertisements – [link]. 20 Creative, Interesting, and Amusing Advertisements – [link]. New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link].

Social Media 90

Social Media Small Business Design Media 90

mashable.com

MAY 28, 2010

How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? Descriptive names, such as Stuff White People Like or Blogging Basics 101 , immediately convey information about what you do. How Do I Start? The downside?

Naming 94

Naming Technical Review Social Media Startup 94

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

WebDesignerWall.com : Blog for Web Designers What? Design, usability, code and trends blog for web designers. If you are into web design, and minor development, you will absolutely love this blog. Nick posts blogs related to photoshop, illustrator, css, html, inspirational websites and web trends. Nice deal Why?

Web 81

Web HTML Software Review SQL 81

crowdSPRING Blog

OCTOBER 19, 2012

Then Act | crowdSPRING Blog - [link]. SaaS products aren’t viral – [link]. Typographic Poster Designs 60+ Outstanding Examples | Tech Design Blog - [link]. Fresh Brochure Designs 26 Fresh Examples | Tech Design Blog – [link]. 17 Innovative Brochure Designs For Inspiration – BM/blog – [link].

Social Media 93

Social Media Small Business Design Media 93

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. Another way is get behind the power blogs such as mashable, techcrunch and get them to write a review or do an interview for your solution.

Pakistan 94

Pakistan Social Media Startup Social Network 94

crowdSPRING Blog

MARCH 2, 2012

Banksy on advertising – [link]. The Illustrated Anatomy of a Viral Pinterest Scam – [link]. Creating a Blog using Collaborative Consumption Services – [link]. Give Them What They Want: Targeting Your Audience with Blog Design – [link]. Ten Lessons I Learned from Shark Tank – [link].

Social Media 93

Social Media Small Business Design Media 93

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. 5000 , a blog about the fastest-growing business models. million people and generate monthly revenue.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

mashable.com

OCTOBER 27, 2010

Twitter is more about advertising these days instead of about connecting. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Morgan Barnhart Wednesday 27, 2010 @ 3:12 pm Nice resource list! These sites and specific towards entrepreneurs.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94