Advertising Books Direct Marketing Software Review 
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm. Inflation: The Next Big Opportunity?
Startup Professionals Musings
NOVEMBER 17, 2021
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting. Movie recommendations.
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Startup Professionals Musings
FEBRUARY 6, 2019
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting. Movie recommendations.
Duct Tape Marketing
MAY 17, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
Startup Professionals Musings
DECEMBER 1, 2014
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. According to Eric Siegel in his recent book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Here are ten examples to get your creative juices flowing: Targeted direct marketing.
ConversionXL
NOVEMBER 4, 2011
This division is done automatically by software (see the end of the article). A confused mind always says ‘no’, goes the old direct marketing adage. Performance Based Design book: 131.2% A/B testing (or ‘split testing’) is when you create two versions of a page (page A and page B). CityCliq: 88.9%
Startup Professionals Musings
MARCH 12, 2013
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Here are ten examples to get your creative juices flowing: Targeted direct marketing.
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