Advertising Books PR 
mashable.com
OCTOBER 11, 2011
10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.
YoungUpstarts
JULY 3, 2012
todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising. missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. Marketing & PR.
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YoungUpstarts
OCTOBER 13, 2013
Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. From the Use Cases, the book proposes that a Social CRM methodology could be adopted. S = Strategy, the stuff that the book teaches. m = Measurement, a necessary evil.
Both Sides of the Table
JANUARY 12, 2014
While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. If you publish a book, how do you get on the NY Times best seller list? Simply write a great book?
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results. Order Here.
SoCal CTO
MAY 15, 2009
Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?
Mike Michalowicz
FEBRUARY 11, 2013
Purchase a membership that allows you to advertise your business and USE IT. While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Write A Book. Heck, write a 50-page book and self-publish it.
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