Advertising Books Software Review 
YoungUpstarts
OCTOBER 19, 2011
QR codes were first created by Toyota to track vehicles in manufacturing, offering a small barcode that can be quickly decoded. That was 1994, and now, almost 20 years later, QR code technology is experiencing a revival — but not in the automotive industry. With QR codes, you can make it even easier to get in touch.
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.". Frightening honesty.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 22, 2010
Penelope Trunk pushed me over the edge when she wrote that for the last two years she's been schlepping around a Harvard Business Review article called "The Making of an Expert" because: "The article changed how I think about what I am doing here. Sergey and Larry weren't advertising experts before they started Google. In my life.
YoungUpstarts
OCTOBER 13, 2013
Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. From the Use Cases, the book proposes that a Social CRM methodology could be adopted. S = Strategy, the stuff that the book teaches. m = Measurement, a necessary evil.
YoungUpstarts
OCTOBER 14, 2014
According to the authors, Apple’s age-neutral status can be seen in the following: 1) Communications - advertising messages and images that focus on the products, and are clear and simple both visually and linguistically. 4) Product - Intuitive software interface that is simple and easy to use. Highly recommended.
Both Sides of the Table
MAY 23, 2012
Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. If you want to understand the details of why this is, I covered it in detail in this post, Understanding Changes in the Software Industry.
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