Remove Advertising Remove Books Remove Software Review
article thumbnail

50 Great Ways To Use QR Codes In The College Classroom

YoungUpstarts

QR codes were first created by Toyota to track vehicles in manufacturing, offering a small barcode that can be quickly decoded. That was 1994, and now, almost 20 years later, QR code technology is experiencing a revival — but not in the automotive industry. With QR codes, you can make it even easier to get in touch.

article thumbnail

Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.". Frightening honesty.

article thumbnail

Enough with the "expert" guilt

A Smart Bear: Startups and Marketing for Geeks

Penelope Trunk pushed me over the edge when she wrote that for the last two years she's been schlepping around a Harvard Business Review article called "The Making of an Expert" because: "The article changed how I think about what I am doing here. Sergey and Larry weren't advertising experts before they started Google. In my life.

article thumbnail

[Review] The Social Customer

YoungUpstarts

Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. From the Use Cases, the book proposes that a Social CRM methodology could be adopted. S = Strategy, the stuff that the book teaches. m = Measurement, a necessary evil.

article thumbnail

Lessons Learned: Five Whys

Startup Lessons Learned

His book Toyota Production System: Beyond Large-Scale Production is a fascinating read, even though its decidedly non-practical. Yet there is one specific technique that I learned most clearly from this book: asking why five times. A new bit of code contained an infinite loop! why did that code get written?

article thumbnail

[Review] Marketing To The Ageing Consumer

YoungUpstarts

According to the authors, Apple’s age-neutral status can be seen in the following: 1) Communications - advertising messages and images that focus on the products, and are clear and simple both visually and linguistically. 4) Product - Intuitive software interface that is simple and easy to use. Highly recommended.