Advertising Books Viral 
Both Sides of the Table
JANUARY 12, 2014
They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.
Both Sides of the Table
MAY 23, 2012
The video industry will be disrupted just as books, newspapers and music before it. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. Our societal behavior is now to look up things we want to book or purchase at the point & time of need.
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YoungUpstarts
OCTOBER 13, 2013
Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. S = Strategy, the stuff that the book teaches.
YoungUpstarts
SEPTEMBER 4, 2013
When a brand can engage and stir the deepest emotions of their consumers, it pushes beyond the boundaries of mere acceptance to winning their love – that’s the premise of the book “ Loveworks: How the world’s top marketers make emotional connections to win in the marketplace “ by Brian Sheehan.
crowdSPRING Blog
JULY 14, 2013
Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. For me, I am lucky if I can fit in a book or two during the annual slowdown that we at crowdSPRING know as “August.”
YoungUpstarts
APRIL 21, 2013
Key ideas from the book include the following: 1. The sticky engine of growth entails retaining customers through minimizing attrition while growing slowly, the viral engine comprises exponential growth through word-of-mouth means, while the paid engine looks at advertising and other costs (sales staff) to drive growth.
Entrepreneurs-Journey.com by Yaro Starak
AUGUST 1, 2011
Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. This is the reasoning behind the concept.
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