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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.".

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Twitter Link Roundup #77 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bootstrapped, Profitable, & Proud: Braintree – [link]. Bootstrapped, Profitable, & Proud: Braintree – [link]. Crowd funding part 2: Creating a successful campaign – [link]. Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link].

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Twitter Link Roundup #184 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

This is a really smart ad campaign from IBM | PSFK – [link]. 20 noteworthy campaigns guaranteed to inspire your own digital marketing | Econsultancy – [link]. Mobile Isn’t Just a Screen or Device, It’s About Behavior | Advertising Age – [link]. Does Buzzfeed Know the Secret? |

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The Impact of Community

Duct Tape Marketing

He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. 07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier.

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Twitter Link Roundup #63 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bootstrapping is Bullshit – [link]. The History of Coca-Cola Print Advertising – [link]. Advertising: Clever Automobile Ads – [link]. 40+ Most Impressive Print Media Advertisements – [link]. The History of Coca-Cola Print Advertising – [link]. Mobile Development Toolkit – [link].

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Twitter Link Roundup #157 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

If your small business or startup sends email newsletters or other email marketing campaigns, what is the best time of day to send those emails? The Series A Crunch: One More Reason to Bootstrap and Skip Venture Capital | Enterprise Irregulars - [link]. Here are some of the links that I’ve liked and shared this past week!

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Small Business Spotlight of the Week: SignNow.com

crowdSPRING Blog

I wanted to run a marketing campaign saying “Our business is so easy and secure it makes signing documents feel like a Corona commercial&# but our legal team said no. Coming from the financial world to the software world taught us a lot about bootstrapping and finding valuable outsourcing tools.