If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.".
Let's personalize your content