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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.".

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Startup Strategy Roundtable: Where Should You Raise Money?

ReadWriteStart

At the same time, we also have seen several examples of entrepreneurs who have successfully bootstrapped their e-commerce companies without any external financing until much later in the game. Vin proposes to build a restaurant search, reviews and ratings site for the Malaysian market catering both to tourists and locals.

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How to Raise Investment Capital - According to VC Jeff Clavier

ReadWriteStart

Jeff Clavier was the first tech investor I ever met; he was introduced to me years ago by some hip engineers in a bar as "one of the few cool VCs." If you like this kind of advice, check out my coverage of a talk by Paul Palmieri, Co-Founder and CEO of mobile advertising service Millennial Media, titled " Investing in Your Influencers. ".

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Twitter Link Roundup #77 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bootstrapped, Profitable, & Proud: Braintree – [link]. Bootstrapped, Profitable, & Proud: Braintree – [link]. Crowd funding part 2: Creating a successful campaign – [link]. Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link].

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The Impact of Community

Duct Tape Marketing

He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. 07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier.

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Twitter Link Roundup #63 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bootstrapping is Bullshit – [link]. Google: Now Using Online Merchant Reviews As Ranking Signal – [link]. The History of Coca-Cola Print Advertising – [link]. Advertising: Clever Automobile Ads – [link]. 40+ Most Impressive Print Media Advertisements – [link]. – [link].

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Twitter Link Roundup #47 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How to Create a Great Startup Office Space on a Bootstrap Budget – [link]. Not sure how long Old Spice can keep it up – but this is a BRILLIANT social media campaign – [link]. What’s the future of advertising? Buyer Beware: Generic Logo Design – [link]. But I Just Wanted To Be Fair… – [link].