Advertising, California, Vertical and Web

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development

Customer Development Web Developer Customer

Zachary Bogue And Matt Ocko Launch Data Collective, An Early Stage Fund For Big Data Startups

techcrunch.com

AUGUST 12, 2012

She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, Advertise Here.

Early Stage

Early Stage San Francisco Los Angeles Southern California

Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

AUGUST 13, 2009

I have an idea for how to connect user social web conversations to 2-way search and contextual advertising. The google adsense search button gives a feel for the direction of relevant advertising. It’s taking time and effort to the build the prototype. I do have a quick and dirty sample up on victusmedia.com.

Silicon Valley

Silicon Valley RSS Technical Review Lean

Going to Trade Shows Like it Matters – Part 2

Steve Blank

MAY 22, 2009

Ignore This Post The same caveat applies as in the first post; If you’re selling via the web, and trade shows seem hopelessly anachronistic, ignore this post. Why are you saying that “If you’re selling via the web and trade shows are something your grandfather told you about, ignore this post.&#. this may be a useful read.

Silicon Valley

Silicon Valley RSS California Customer Development

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley

Silicon Valley Technical Review RSS PR

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

SEPTEMBER 3, 2009

Marketers believe creating a killer web presence, corporate presentation, are objectives. While the product is being engineered, Marketing begins to create web sites, corporate presentations and sales materials. All this leads up to a flurry of press events and interviews, all geared to the product/web site launch date.

Customer Development

Customer Development Developer Silicon Valley Customer

Startup Strategy Roundtable: Top 10 Tech Trends To Watch

ReadWriteStart

DECEMBER 16, 2010

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. We started this week's roundtable with a discussion of the top 10 tech trends to watch for the upcoming decade.

Senegal

Senegal Nevada Bootstrapping Silicon Valley

Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

MAY 21, 2009

Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) you know they’re expensive in time, dollars and resources.

Silicon Valley

Silicon Valley RSS California Customer Development

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) Prodigy spent $50 million on advertising and in-store displays. What made it so easy?

Customer Development

Customer Development Developer Customer Silicon Valley

Lean Startups aren't Cheap Startups

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What you are searching for is not the one-off revenue hits but rather a repeatable pattern that can be replicated by a sales organization selling off a pricelist or by customers coming to your web site.

Lean

Lean Silicon Valley Startup RSS

Rocket Science 4: The Press is Our Best Product

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. Order Here.

Silicon Valley

Silicon Valley Product RSS California

The Startup Pivot

Reid Hoffman

SEPTEMBER 8, 2020

Then, you can refine through testing different ads and web landing pages. For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. Not all pivots are created equal.

Startup

Startup Silicon Valley Business Model Mobile

Customer Development is Not a Focus Group

Steve Blank

NOVEMBER 30, 2009

reminds us that Customer Development is not just collecting web metrics and it’s not about focus groups. Reply Treat Your Customers Like Children (or your Children like Customers) | Market By Numbers | Marketing Help , on January 9, 2010 at 2:02 pm Said: [.] gerais para o produto, mas sim provar a visão inicial do empreendedor.

Customer Development

Customer Development Developer Customer Silicon Valley

Revolution co-founder talks Living Social, ZipCar, Steve Case & GroupOn Super Bowl Ads

Both Sides of the Table

FEBRUARY 13, 2011

The venture capital industry is so heavily skewed to Northern California, which the remains spilled over Boston, New York & Southern California. A contemporary analog to this type of vertical integration is Comcast/NBC-U. There are of course other outposts like Austin and Seattle.

Cofounder

Cofounder Merger Founder Venture Capital

Do Movies Even Matter Anymore?

Growthink Blog

JUNE 19, 2010

And this business is becoming LESS advertising driven -- transitioning from today's model of more than 85% of revenue being ad-based to less than 60% and trending down with the balance being generated by content payments, either for one-time viewings or via subscriptions. Annual U.S. in History from UCLA.

Los Angeles

Los Angeles Silicon Valley IP Technical Review

Soundbites from the Future – 2013

Start Up Blog

APRIL 29, 2013

The entire country of Uruguay is connected to the web. Web access is seen by the government as an ‘economic development investment’, not a political football. This execution was actually presented in the board room by executives who thought it was a genuine advertisement by them.

Uruguay

Uruguay Technical Review Vertical Las Vegas

Think Your Start-up Is Venture Worthy? Think Again.

techcrunch.com

FEBRUARY 19, 2010

Similarly, the bulk of the companies getting funding are still California-based. After Northern California and Southern California the biggest area of investment geographically was in international companies. The cost of money is steep, and only works in certain verticals, of which software is NOT one.

Venture Capital

Venture Capital Technical Review Sweat Equity Valuation

Twitter Link Roundup #265 – Exemplary Resources for Small Business, Startups, and Design!

crowdSPRING Blog

APRIL 17, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! In Newark, a Vertical Indoor Farm Helps Anchor an Area’s Revival nytimes.com/glogin?URI=htt…. The future of responsive web design bit.ly/1Cxzvl0.

Small Business

Small Business Design Social Media Startup

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Display Advertising Opportunity Analysis. CI data collection.

Metrics

Metrics Analytics Non-Compete Search