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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo built on his background as a music producer and engineer to see the power of music in advertising.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Both of his co-founders worked with him previously and both worked on ad management platforms.

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The Ultimate CEO Twitter List

YoungUpstarts

@jack : Twitter founder Jack Dorsey is on Twitter as well, sharing updates from his work as the CEO of Square. dens : Co-founder and CEO of Foursquare Dennis Crowley gets personal on his Twitter account, sharing his interests in soccer and hidden urban art. MichaelDell : Follow Michael Dell, Chairman and CEO of Dell.

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

by Andriy Skoropad, co-founder & CEO at Perfectial. That was basically the message of most advertising campaigns of FinTech companies back then. You know PayPal, have heard of Bitcoin and, probably, even stumbled upon the term FinTech a few times. using your phone, in terms of minutes?” and European markets.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Time will tell.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As the idea went from innovating on software & systems to launching a company to rolling it out in the field brought on Rahul Gandhi as his co-founder to physically launch the company. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.